Rebranding may be necessary for your small business to align with a message and vision that better suits you and your employees and the audience you have or want to target. It could also come down to timing. If you have been in business for a long time, rebranding can be a way to refresh … Continued
Presentations are a great medium to display your insights to your clients, investors, partners and other key players in your small business. However, presentations should combine an equal mix of design and strategy to ensure they are both engaging and memorable. After all, no one wants to sit through a yawn-worthy presentation; there are ways … Continued
If you are a small business owner looking to boost your marketing efforts without breaking the bank, there are several low-budget ideas that you can incorporate into your marketing strategy that can help set your business up for success. While flashy, high-tech (and often expensive) marketing material may attract attention, it is important to keep … Continued
As a small business owner, finding ways to successfully solidify your brand and stand out without allocating too much of your budget toward branded material may seem difficult to accomplish. However, small steps can lead to significant results, as adding some personal touches to your business’s packaging can positively impact your business, help you position … Continued
Company culture, which you could consider as the “personality” of your business, can play a significant role in how your employees interact with each other, approach and perform tasks, and view their job overall. A strong company culture can look like a collective agreement of values, a shared motivation to achieve business goals, and an … Continued
As a small business owner, setting goals can play an important role in the growth of your business. Goals, big or small, help give you and your employees a target to reach, and can help direct your business toward even greater success. And while setting goals is not difficult for most business owners, the hard … Continued
With the new year right around the corner, now can be an ideal time to start planning how your small business can generate more sales after the holiday rush. While every small business is different, and some sales-boosting tactics might work for some and not others, there are some universal strategies that your small business … Continued
Playing the delivery waiting game is seemingly part of shopping online, right? But in a world that includes Amazon Prime, Instacart, and other services that can deliver item(s) in a snap, many consumers have become accustomed to the idea of fast delivery and may now expect it, putting long delivery times in the past. As … Continued
If you think your small business is not at risk for a cybersecurity threat – think again. Small businesses that appear inconspicuous can often be a prime target for those looking to hack into a system. After all, data is data, and to a cyber-attacker looking for information to steal, your stored customer data may … Continued
As a small business owner, finding ways to cut back on operating costs wherever possible is essential, and one way this is possible is with shipping. If you ship products to customers, it may seem like there’s no way around the costs associated with it. And while there are some static costs involved, there are … Continued
Trade shows are a great opportunity for small business owners to showcase their products and services, network and build connections with other business professionals, increase brand visibility, boost sales and leads, and uncover the latest leading trends in their industry. However, there are many moving parts to a trade show that attendees need to consider. … Continued
With fall right around the corner, now can be a great time to plan your small business’s transition out of the summer months into the last quarter of the year. If summer was a bit slower for your business, determining what goals you want to reach before the new year is important, and this is … Continued